I build the data frameworks, documentation, and content strategy that make blockchain technology understandable, standardized, and adoptable at scale.
<aside> ✉️ Telegram: @BradleySton3 LinkedIn: https://www.linkedin.com/in/stonebradley/
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<aside> 🗺️ 🗺️ Data Standards Development Creating unified taxonomies and metadata frameworks for blockchain ecosystems. Defining how projects, products, and assets are classified, related, and queried at scale.
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📋 Protocol Documentation Technical writing for blockchain standards, cross-chain implementations, and developer-facing documentation. Making complex protocols accessible without losing precision.
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<aside> 🎛️ 🔬 Industry Research & Institutional Bridge Primary research with C-level executives, technical teams, and regulatory bodies. Translating deep technical blockchain concepts for enterprise, regulatory, and investor audiences.
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<aside> 📝 📝 Content Strategy & Growth Full-stack content marketing — editorial calendars, social media strategy, newsletter management, and multi-channel campaigns that drive measurable growth.
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<aside> 🗓️ 🗺️ Ecosystem Mapping Structural organization of blockchain ecosystems — protocol relationships, data flows, competitive landscapes. Turning chaos into navigable architecture.
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I've spent 6+ years in Web3, evolving from content marketing and protocol analysis into data standards development and institutional research. I've supported projects ranging from niche online communities to blockchain startups with $200M+ TVL, and authored research cited by enterprise decision-makers across the industry.
My work sits at the intersection of blockchain data architecture, technical documentation, and growth-focused content strategy — bridging the protocol layer with institutional and developer audiences.
Currently Data Standards & Research Lead at The Grid, working on the metadata model behind 10,000+ blockchain entities. Day to day that means classifying entities against the taxonomy, directing the AI enrichment that keeps it current, and deciding the edge cases the models can't. Clients include Starknet and Tether. It's an editorial job wearing a data job's clothes.
Some of my proudest accomplishments include:
🏔️ In my spare time, I love to travel to new places around the world and hike through the mountains.
"Bradley has an incredible capacity to learn new material, synthesize large amounts of information and present it all in clear and easy to understand terms. He is also able to work with multiple stakeholders and manage large projects. He has been a godsend for us at the EEA, and I wouldn't hesitate to recommend him to anyone looking for high quality content or to handle any content marketing or communications needs. You will be in good hands."
— Tom Lyons, Director of Communications and Content, Enterprise Ethereum Alliance. Now Head of Communications at GenTwo.
“His drive to make things happen and pivot quickly when necessary is critical in the Web3 and crypto industries, and it was instrumental in helping us achieve goals in tight timeframes.”
— Tristan Willis, Interim Marketing Director @ Kava Labs
“Bradley helped me achieve viewership and readership on various platforms such as Medium, Quora, LinkedIn, and Instagram. He truly helped me understand how I can expand my brand and reach.”
— Amol Gharte, Owner @ Alpha Trades LLC
“Bradley is an all-around pleasure to work with. He's never afraid to ask questions and furthermore, never shies away from trying things outside his immediate comfort zone. I would gladly recommend Bradley for any content marketing role, and would love to work with him again sometime!”
— Gina Rubino, Director of Marketing @ Kava Labs. Now Head of Marketing at Coin Metrics.